Test Your Mobile Applications For Better Market Capture

A market consisting of several mobile devices, different OS/Platforms with different OS versions, and innumerable mobile apps can make it really difficult for your mobile app to survive the competition. There are 140,000 apps in the market today, all screaming for attention. You need to ensure that your app gets its time in the spotlight amongst all of them. The challenge is to get people to talk about your app, try it, buy it and share it with friends. Today, mobile application development and testing go hand in hand in creating a great mobile app.

The first week of the mobile app launch is usually considered as the most critical time. This is an opportunity you can't afford to waste. Your app is in the spotlight. It is only during this time that the app features in the 'new app' section of any app store. The app succeeds in the market if its first impression is a lasting one.

Consumers will storm app stores for new apps and download them rapidly. After playing around with the app, they will write the all important reviews and provide feedback about the functionality of the app. At this point, it is critical that your app gathers some good feedback.

However, you will definitely miss this window of opportunity if resilience is poor, bugs are found and users are having navigation issues. Your users will stop using the app, maybe delete it, and write bad reviews and it would be too late for you to get these fixed. Your app would have collapsed even before it could capture any market share. Testing an app after mobile application development is very important to avoid such a situation.

True that your app needs to be unique and should cater to the needs of the end user, but it also needs to be secure and run smoothly across platforms. To ensure the success of the app, you need to have a robust application that works across various platforms and devices. It is important to test mobile apps before publishing them to the market not only to find errors but also to understand the quality of the application that you are offering. Does the app function as desired? Will it address the needs of end customers so that they recommend your app and use it frequently? A comprehensive and effective automation tool can help you test the application thoroughly before publishing it.

For efficient and error-free delivery you should plan testing right after mobile application development. The app should be tested across manual and automation testing approaches, keeping in mind your target audience. The test plan should include testing on different devices, different operating systems and their different versions, and testing for technical issues. All in all, your mobile app should be of good quality that consumers find engaging and enjoyable to use.