Getting clients from that passion – and get paid, requires keeping things as simple as you possibly can. Keeping things simple is what will cut down on the distractions that cause overwhelm and in most cases, save you a lot of money in the long run.
Here are 5 easy tips on how turning a profit from your passion
1. Pick your claim and stand by it
You can't be all things to all people. Believe in something and take a stand. Stop worrying about whether people will like you. It's not your job for people to like you, it's your job to get results for the people that pay you; and trust me, once you're getting results, people will like you whether you want them to or not (human beings are fickle like that)
2. Stick to what you do best:
You can't be Frank's real estate solutions and Frank's Fitness Solutions at the same time. You're not good at everything and that's okay. Pick your business ditch to die in, when it comes to the services you offer. I would rather pay a premium for a kick ass personal trainer with ass cheeks that can crack a walnut, than get cheap sessions from my part time hairdresser / fitness trainer.
3. Have Great Systems:
To get the most out of whatever it is you're working on, create a system, work it like gangbusters and then go back and work it again. Productivity, success or whatever you want to call it does not come from constantly trying out new ninja moves, but sticking to the ones that have always worked for you, and multiplying them to get bigger results in less time. (boring but super effective)
4. Say "No" from the Start:
You don't want every business that comes you way, otherwise you'll keep attracting customers that keep testing your boundaries. Know who your ideal clients are, focus on attracting those that meet your standards and criteria, and then pass on the rest. There's nothing worse than working with clients that make your heart sink every time you get an email or phone call from them.
5. Failure is always an option:
Some things just need to die to allow you move on to something bigger or better. Admitting failure doesn't make you a quitter. Sometimes, things just don't work out for what ever reason – and that's okay. Holding on to things and situations longer than you need to, takes more time and energy than learning to let go. Recognize when it's time to let go, and move on.
The faster you let go of what's stopping you from starting that business, the quicker you'll begin to see growth and opportunities arising in your new business.
Conclusion:
There are obviously so many other things to consder when starting your small business, but having these simple principles in place cuts down on a lot of unnecessary heart-ache when it comes to working with clients.
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